As a distributor of Proton vehicles, Proton Edar Sdn Bhd is set to provide customer satisfaction to the highest standard in the automotive industry. Our commitment to make it happen is the pride we will always carry with us and understanding customers' ever-changing preferences for better built cars, higher reliability, designs, after-sales service and affordability. These factors can only be achieved by one simple solution – an efficient distribution system. And Proton Edar is set to make it happen. Our commitment to deliver quality products and reliable service to meet our customers' needs will be the platform of our approach. Proton Edar is in a strong position to ensure customers' satisfactions are met, due to its strategic bonding with PROTON being the parent company. In addition, a disciplined alliance of capable workforce and an efficient network nationwide would propel the Company to a greater platform.

Reflection

Proton Edar Sdn Bhd is an established organisation in the automotive industry, with a proven track record. The company was set up with the objective to develop model variants and to market sporty Proton vehicles. The company made headlines in November 1994 with its sleek three-door Proton Satria, which was launched by the Prime Minister of Malaysia YAB Dato' Seri Dr. Mahathir Mohamad. This signaled its entry into the league of dynamic car distributor, progressing ahead to meet future challenges of the competitive automotive market. Meanwhile, technical collaboration between Proton and Lotus of U.K proved another Success story with the introduction of Proton Satria Gti, which boasted superb Lotus' Ride & Handling feature. The Satria Gti is the first car to have been re-engineered locally. The achievement with the Satria Gti was followed by Proton Waja, which is wholly designed, engineered end manufactured by Malaysian.